Irish Film Board Office Opens In Hollywood

Category: P.S. I Love You News | Posted by: admin
Article Date: October 9, 2006 | Publication: Regional Film & Video | Author: DS/SP
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Jonathan Loughran has been appointed to manage the Irish Film Board’s new office in Los Angeles.

Confirmation of the establishment of the Irish Film Board’s first overseas office was announced earlier this year at the Cannes Film Festival by Minister for Arts Sport and Tourism, John O‘Donoghue.

The office will be called the Irish Film Commission US and will focus on the promotion of Ireland to the US audiovisual industry, with the aim of attracting an increased range of US feature film and television drama to locate in Ireland.

Loughran has previously worked with Enterprise Ireland, the Irish Government's Trade and Technology Agency in Los Angeles. In the role of Marketing Executive, he focused on helping new-media Irish companies develop relationships with entertainment industry leaders including Disney, Warner Brothers, Sony and MTV.

During his time in LA Loughran built up a large network of contacts in Hollywood and brought many leading US executives to Ireland to meet with Irish companies. Loughran holds an MSc in Marketing Practice from the UCD Smurfit School of Business and a BSc in Management and Marketing from DIT Aungier St.
“Our new office in the heart of Hollywood will enable us to better compete for mobile US film and television production, creating new business opportunities for the Irish film industry. Jonathan’s central focus will be targeting US producers and building on existing relationships that have already been established over the past ten years," commented Naoise Barry, Film Commissioner, Irish Film Board.

US projects which have shot in Ireland this year include 'The Tudors', a major television series for Showtime, and feature film 'PS I Love You' starring Hilary Swank and Gerard Butler based on the novel by Cecilia Ahern.
The Irish Film Commission US will open in mid-November.