300 Rolls Past Gladiator While Grindhouse Stumbles
Category: 300 News | Posted by: DaisyMay
Article Date: April 9, 2007 | Publication: Blog@Newsarama | Author: Wayne Beamer
Whilst doing a bit of research for what was starting out to be a teary-eyed lament for the poor Easter weekend opening of the Robert Rodriguez/Quentin Tarantino double-feature Grindhouse, I learned an interesting factoid about 300, that, if you’re Warner Bros., Frank Miller or a comics fan, might bring a smile to your face.
With its $8.8 million take last weekend, 300’s domestic gross surpassed in just six weeks what the Oscar-winning Ridley Scott/Russell Crowe Gladiator made in its entire run ($188 million), according to Box Office Mojo.
As far as reasons why Grindhouse underperformed ($11.6 million) versus future comedy “classics,” Blades of Glory and Are We Done Yet?, Box Office Mojo hit the nail on the head in their weekend update posted yesterday.
“Grindhouse was sold on the directors’ names, the style and the novelty instead of story or character. Much of the promotional campaign was dedicated to explaining the term “Grindhouse,” blanking out on the point of emulating niche cinema from the 70s in the first place. It couldn’t work as a spoof because it lacked identifiable references for today’s audiences that patronize similar trash, and it suffered the usual horror comedy dilemma that afflicted Snakes on a Plane and Slither among others: Too funny to be scary, too scary to be funny.”
As for this Austin transplant and his Ms., getting tickets to see Grindhouse at the directors’ theatre of choice — the nearest Alamo Drafthouse — was a losing proposition until early Easter Sunday morning… but it was well worth the wait, especially for the way cool faux trailers.