Advice & Analysis: Weekly Tracking (Blog)

Category: P.S. I Love You News | Posted by: DaisyMay
Article Date: December 28, 2007 | Publication: Fantasy Moguls | Author: Steve Mason
Publication/Article Link:Fantasy Moguls

Advice & Analysis: Weekly Tracking
December 28, 2007
FRIDAY & WEEKEND ESTIMATES: 'Treasure' w/$12.5M Friday & will have banked an estimated $142M by 01/02; 'Alvin' a strong 2nd w/$10.5M Friday & 5-day of $47.7M; 'There Will Be Blood' headed for 5-day PTA $140K+; 'Orphanage' debuts solidly w/$3K+ Friday PTA
by Steve Mason
FRIDAY NIGHT: No time for much analysis tonight as I'm catching a very early flight Saturday morning. Feel free to read any of my analysis posted earlier in the week, including the Friday thru Sunday column, my Christmas Eve piece, my Christmas Day/December 26 wrap-up, or the column I composed last night (Thursday).

Here are my estimates for Friday, plus 3-day and 5-day projections.

EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. National Treasure: Book of Secrets (Disney) — $12.5M, $3,262 PTA [$98.93M cume]
2. Alvin and the Chipmunks (Fox) — $10.5M, $3,014 PTA [$121.68M cume]
3. I Am Legend (Warner Bros.) — $9M, $2,475 PTA [$176.3M cume]
4. Charlie Wilson’s War (Universal) — $4M, $1,553 PTA [$26.5M cume]
5. NEW - The Water Horse: Legend of the Deep (Sony) - $3.4M, $1,227 PTA [$10.67M cume]
6. NEW - Alien vs. Predator: Requiem - $3.3M, $1,288 PTA [$19.88M cume]
7. Juno (Fox Searchlight) - $3.05M, $3,056 PTA [$18.2M cume]
8. P.S. I Love You (Warner Bros.) — $3M, $1,218 PTA [$18.02M cume]
9. Sweeney Todd (Dreamworks/Paramount) — $2.83M, $2,266 PTA [$21.29M cume]
10. Enchanted (Disney) — $2.29M, $1,015 PTA [$106.1M cume]
11. NEW - The Great Debaters (Weinstein/MGM) - $2.1M, $1,804 PTA [$9.4M cume]
12. The Golden Compass (New Line) — $1.57M, $812 PTA [$56.3M cume]
13. NEW Walk Hard: The Dewey Cox Story (Sony) — $1.25M, $474 PTA [$9.69M cume]
14. Atonement (Focus) — $790,000, $2,548 PTA [$8.8M cume]
15. No Country for Old Men (Miramax) — $575,000, $599 PTA [$39.3M cume]
16. The Kite Runner (Paramount Vantage) — $465,000, $1,233 PTA [$3.9M cume]
*The Savages (Fox Searchlight) — $117,000, $1,054 PTA [$1.2M cume]
*The Diving Bell and the Butterfly (Miramax) — $67,800, $1,614 PTA [$684,000 cume]
*NEW - There Will Be Blood (Paramount Vantage) - $60,971, $30,486 PTA [$183,500 cume]
*NEW - The Orphanage (Picturehouse) - $60,138, $3,341 PTA [$60,138 cume]
*NEW - The Bucket List (Warner Bros) - $49,000, $3,063 PTA [$330,000 cume]
*NEW - Persepolis (Sony Classics) -$17,802, $2,967 [$94,000 cume]
*NEW - Honeydripper (Emerging Pictures) - $3,216, $1,072 PTA [$3,216 cume]

EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. National Treasure: Book of Secrets (Disney) — $37.625M, $9,819 PTA [$124.06M cume]
2. Alvin and the Chipmunks (Fox) — $32.55M, $9,343 PTA [$143.73M cume]
3. I Am Legend (Warner Bros.) — $27.18M, $7,475 PTA [$194.5M cume]
4. Charlie Wilson’s War (Universal) — $13.3M, $5,165 PTA [$35.8 cume]
5. NEW - Alien vs. Predator: Requiem - $10.25M, $3,999 PTA [$26.83M cume]
6. Juno (Fox Searchlight) - $9.97M, $9,993 PTA [$25.1M cume]
7. NEW - The Water Horse: Legend of the Deep (Sony) - $9.7M, $3,499 PTA [$16.97M cume]
8. P.S. I Love You (Warner Bros.) — $8.85M, $3,592 PTA [$23.87M cume]
9. Sweeney Todd (Dreamworks/Paramount) — $8.77M, $7,024 PTA [$27.23 cume]
10. Enchanted (Disney) — $7M, $3,095 PTA [$110.8M cume]
11. NEW - The Great Debaters (Weinstein/MGM) - $6.3M, $5,412 PTA [$12.19M cume]
12. The Golden Compass (New Line) — $4.71M, $2,437 PTA [$59.4M cume]
13. NEW Walk Hard: The Dewey Cox Story (Sony) — $3.9M, $1,475 PTA [$12.34M cume]
14. Atonement (Focus) — $2.52M $8,155 PTA [$10.55M cume]
15. No Country for Old Men (Miramax) — $1.81M, $1,887 PTA [$40.6 cume]
17. The Kite Runner (Paramount Vantage) — $1.39M, $3,700 PTA [$4.8M cume]
*The Savages (Fox Searchlight) — $374,400, $3,373 PTA [$1.5M cume]
*The Diving Bell and the Butterfly (Miramax) — $216,960, $5,166 PTA [$833,000 cume]
*NEW - There Will Be Blood (Paramount Vantage) - $204,254, $102,127 PTA [$327,000 cume]
*NEW - The Orphanage (Picturehouse) - $198,455, $11,025 PTA [$198,455 cume]
*NEW - The Bucket List (Warner Bros) - $147,000, $9,188 PTA [$428,000 cume]
*NEW - Persepolis (Sony Classics) -$55,186, $9,198 PTA [$131,000 cume]
*NEW - Honeydripper (Emerging Pictures) - $9,166, $3,055 PTA [$9,166 cume]

EXCLUSIVE FANTASY MOGULS EARLY 5-DAY ESTIMATES
1. National Treasure: Book of Secrets (Disney) — $55.62M, $14,516 PTA [$142M cume]
2. Alvin and the Chipmunks (Fox) — $47.77M, $13,713 PTA [$158.95M cume]
3. I Am Legend (Warner Bros.) — $40.05M, $11.015 PTA [$207.37M cume]
4. Charlie Wilson’s War (Universal) — $18.4M, $7,146 PTA [$40.9M cume]
5. NEW - The Water Horse: Legend of the Deep (Sony) - $15.3M, $5,519 PTA [$22.57M cume]
6. Juno (Fox Searchlight) - $14.94M, $14,975 PTA [$30.1M cume]
7. NEW - Alien vs. Predator: Requiem - $14.52M, $5,665 PTA [$31.1M cume]
8. P.S. I Love You (Warner Bros.) — $13.65M, $5,540PTA [$26.67M cume]
9. Sweeney Todd (Dreamworks/Paramount) — $12.96M, $10,377 PTA [$31.42 cume]
10. Enchanted (Disney) — $10.72M, $4,739 PTA [$114.6M cume]
11. NEW - The Great Debaters (Weinstein/MGM) - $9.55M, $8,209 PTA [$16.85M cume]
12. The Golden Compass (New Line) — $6.99M, $3,615 PTA [$61.7M cume]
13. NEW Walk Hard: The Dewey Cox Story (Sony) — $5.35M, $2,021 PTA [$13.7M cume]
14. Atonement (Focus) — $3.87M $12,487 PTA [$11.9M cume]
15. No Country for Old Men (Miramax) — $2.64M, $2,755 PTA [$41.4 cume]
17. The Kite Runner (Paramount Vantage) — $2.13M, $5,674 PTA [$5.6M cume]
*The Savages (Fox Searchlight) — $561,600, $5,059 PTA [$1.69M cume]
*The Diving Bell and the Butterfly (Miramax) — $325,440, $7,166 PTA [$917,000 cume]
*NEW - There Will Be Blood (Paramount Vantage) - $289,614, $144,807 PTA [$412,000 cume]
*NEW - The Orphanage (Picturehouse) - $285,686, $15,870 PTA [$258,656 cume]
*NEW - The Bucket List (Warner Bros) - $222,950, $13,934 PTA [$504,000 cume]
*NEW - Persepolis (Sony Classics) -$82,889, $13,648 PTA [$157,500 cume]
*NEW - Honeydripper (Emerging Pictures) - $14,150, $4,717 PTA [$14,150 cume]

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