'Machine Gun Preacher' has decent first round in limited release

Category: Machine Gun Preacher News | Posted by: admin
Article Date: September 25, 2011 | Publication: Los Angeles Times | Author: Amy Kaufman
Publication/Article Link:Los Angeles Times

A gun-wielding Christian missionary packed some heat at the box office this weekend as "Machine Gun Preacher" got off to a respectable start in limited release.

The film -- based on the real-life story of thug-turned-preacher Sam Childers, who traveled to Sudan to help children affected by the war there -- opened in four theaters and collected $44,000, according to an estimate from distributor Relativity Media. The gives the movie, which played in New York and Los Angeles this weekend, a decent per-theater average of $11,000.

The picture's U.S. distribution rights were sold by Lionsgate to Relativity in July. At that time a Lionsgate executive told the Times that the company's film slate was too packed for "Machine Gun Preacher" to get the "attention it needed." The film, which had a budget of about $30 million, is still being released internationally by Lionsgate.

The movie, directed by Marc Forster and starring Gerard Butler, appealed to a slightly more female audience this weekend. A largely older crowd appears to be most interested in seeing the movie, as 82% of the audience this weekend was age 25 or older. Because of the picture's strong religious themes, Relativity is marketing it to a faith-based audience. Some pastors are referring to the movie in their sermons, and the film has been screened for various church groups.

It remains to be seen whether that segment of the audience will turn up to see the film in large numbers next weekend, when the R-rated movie will expand to 15 markets including Boston, Chicago and Houston.