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300: The IMAX Experience grosses $20 Million

Category: 300 News
Article Date: April 17, 2007 | Publication: IMAX | Author: Press Release (IMAX & Warner Bros.)

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Movie Reaches $20 million Milestone Faster That Any Previous 2D IMAX DMR (R) Release

IMAX Corporation and Warner Bros. Pictures today announced that 300: The IMAX Experience has grossed more than $20 million worldwide since premiering on March 9, 2007. The picture continues to blaze a record-breaking box office trail by reaching the $20 million milestone in just over four weeks, between March 9, 2007 and April 10, 2007 - faster than any other 2D digitally re-mastered IMAX release. '300' is currently playing on 84 IMAX(R) screens worldwide and is showing strong box office performances in both domestic and international markets. The film's total worldwide box office from both conventional and IMAX(R) theatres is now at $404.5 million.

"We are very pleased with the remarkable box office results of 300 in both conventional and IMAX theatres," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "300 is an ideal film for The IMAX Experience(R) and the excitement surrounding an enhanced rendering of the film has contributed to its strong showing."

"The movie works. IMAX theatres in both domestic and international markets continue to generate very impressive results, with sold out shows, high advance sales and strong word of mouth," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Many of our international locations have reported record opening weekends, giving us confidence that the release will continue to play well during the weeks ahead."

Based on the epic graphic novel by Frank Miller, "300" is a ferocious retelling of the ancient battle of Thermopylae in which King Leonidas (Gerard Butler) and 300 Spartans fought to death against Xerxes and his massive Persian army. Facing insurmountable odds, their valor and sacrifice inspire all of Greece to unite against their Persian enemy, drawing a line in the sand for democracy. The film brings Miller's (Sin City) acclaimed graphic novel to life by combining live action with virtual backgrounds that capture his distinct vision of this ancient historic tale.

Warner Bros. Pictures presents in association with Legendary Pictures and Virtual Studios, a Mark Canton/Gianni Nunnari Production, "300". Directed by Zack Snyder (Dawn of the Dead), the film stars Gerard Butler (Phantom of the Opera), Lena Headey (The Brothers Grimm), David Wenham (The Lord of the Rings trilogy), and Dominic West (The Forgotten).

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R) , IMAX MPX(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, the outcome of the Company's current accounting review, risks arising from potential material weaknesses in internal control over financial reporting, the ability to satisfy the reporting covenant by the amended filing deadlines, the extent and impact of the restatement of our financial statements, the outcome of the appeal of the NASDAQ Staff Determination letter and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.


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