Latest News

<<Back to Latest News Main Page

GB.Net News Archive ~ GB.Net News By Category

Kinetic and PHD unveil RocknRolla campaign for Warner Bros

Category: RockNRolla News
Article Date: August 26, 2008 | Publication: Brand Republic | Author: Maisie McCabe
Source: Brand Republic

Posted by: admin


LONDON - Kinetic and PHD have developed a multi-format out-of-home campaign for Warner Bros to promote Guy Richie's latest film RocknRolla.

A teaser campaign for the film, due out on 5 September, asking "Are you a RocknRolla?" is running across national washrooms and beer mats combined with 48-sheets in urban London sites.

Yesterday, the campaign was expanded to national T sides with an upweight in London, London six-sheets and four large format special builds that have been developed with JCDecaux and Titan.


Kinetic and PHD unveil RocknRolla campaign for Warner Bros

by Maisie McCabe Media Week 26-Aug-08, 10:45

LONDON - Kinetic and PHD have developed a multi-format out-of-home campaign for Warner Bros to promote Guy Richie's latest film RocknRolla.

A teaser campaign for the film, due out on 5 September, asking "Are you a RocknRolla?" is running across national washrooms and beer mats combined with 48-sheets in urban London sites.

Yesterday, the campaign was expanded to national T sides with an upweight in London, London six-sheets and four large format special builds that have been developed with JCDecaux and Titan.
ADVERTISEMENT
&lt;a href="http://display.hbpl.co.uk/accipiter/adclick/CID=000037783ea1e64800000000/AAMSZ=300x250/AD_POS=501/AD_POSITION=501/AD_LOCATION=C/SITE=BRANDREPUBLIC/AREA=BR.NEWS.ARTICLE/DISCIPLINE=.1312.1003.1309./SECTOR=.10006.10608./ACC_RANDOM=9453625088/PAGEID=4619569451" target="_blank"&gt; &lt;img src="http://hbpl-images.adbureau.net/hbpl/BrandRepublic/House ADs/BRW_HMDirect_300x250ani_0608.gif" alt="Haymarket Direct" width="300" height="250" border="0"&gt; &lt;/a&gt;

The gold-framed special builds, positioned in urban points of north, east, south and west London, will remain blank for the first few days after which four teams of graffiti artists will paint in the frames. The graffitied frames will then remain on display for the rest of the campaign.

The film follows the story of London's criminal underworld after a Russian mobster organises a crooked land deal and his lucky painting is stolen.

 


| Printer Friendly Version



Background